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A look at the enormous prices people have paid over the last three decades to get their hands on the cherished toys they have always wanted.

The Toys That Built America

Most Valuable Toys

The hundreds of trick and gag toys produced by entrepreneurs S.S. Adams and H. Fishlove that have that entertained and annoyed Americans over six decades, and how many are still being sold.

The Prank Toy Race

From Furbys to Pogs, the 1990s were full of unforgettable fad toys; it was a decade where old school toys like Beanies Babies went head-to-head with high-tech wonders like Tamagotchi, and parents would do anything to get their hands on them.

90's Fad Toys

From the velocipede to the Schwinn Stingray, or even pedal cars to Power Wheels, viewers will roll their way through the history of the hottest toys on wheels and the surprising stories behind their creations.

Hottest Wheels

Two chance discoveries in the 1950s turn mundane industrial materials into legendary toys; Etch A Sketch and Play-Doh will rake in billions for decades to come, but not everyone will reap the rewards.

Happy Accidents

As toys become increasingly complex in the early 1970s, two unconventional inventors risk their homes and careers to bring revolutionary twists to classic games; together, Uno and Connect Four unleash a wave of family-friendly games.

Old Games, New Twists

The Teenage Mutant Ninja Turtles high kick their way into the action figure market in the late 1980s, opening the door for a new kind of martial arts toy; their place at the top is soon challenged by a mighty morphin phenomenon.

Mighty Mutant Mayhem

In the 1970s, the board game industry was aimed almost entirely at children, until a literal game changer came along in Trivial Pursuit; redefining the possibilities for adult fun, it opened up a whole new genre.

Game Night Legends

Thanks to the industry-defining innovations of three men through the creation of games like Super Mario Brothers, The Legend of Zelda, and Pokémon, Nintendo goes from a struggling playing card company to a video game juggernaut.

Video Game Visionaries

Postwar peace and prosperity reveals a demand for more challenging pastimes; after decades of struggle, three different innovators break the mold to release games that combine fun with an intellectual challenge: Scrabble, Clue and Yahtzee.

Mind Game Masters

In 1983, underdog company Tonka sets out to bring the transformable robot from Japan to America, but they're soon confronted by an industry giant as Hasbro has its own competing toy line.

Transforming Toy Invasion

Santa Claus is one of the most beloved figures -- and famous faces -- on Earth, a symbol of hope and goodwill for all; this is the story of the creative minds, brands, and major events that shaped the image of jolly ol' St. Nick.

The Santa That America Built

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Against the backdrop of major events in American history, like the Civil War and the Great Depression, a story that brings new products and nostalgic toys to the forefront as driving forces behind untold cultural and economic shifts.

S3 | The Santa That America Built