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Milton Bradley goes from making lithographs in 1860 to creating some of the most popular games of all time; an iconic game wouldn't exist without the polio epidemic; the entire Milton Bradley company wouldn't exist without Abraham Lincoln's beard.

The Toys That Built America: Snack Sized

The Games of Life

Three brothers from Massachusetts help turn an obscure form of entertainment into a billion-dollar global industry; one of their bestselling games becomes an Olympic sport, and another popular product is inspired by a caveman.

Way Past Go

After its founding in 1923, Hasbro grows from a modest textile and school supplies business into the biggest toy company in the world; an effort to avoid the word "doll" launches an entire new genre of toys.

Real American Toy Heroes

When Mattel opened their doors as a picture frame company, they had no idea they'd become the empire behind the world's most popular toys; Mattel didn't get to be numero uno without a few wild cards and intergalactic battles.

Masters of the Toy Universe

From its humble beginnings in an 1880s card shop, to single handedly resurrecting the video game industry, a story of how an iconic name in gaming came to be.

Ready Player One

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S1 E2 | Masters of the Toy Universe