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Focusing on Miami where Taylor returns to the U.S., examining her effect on the city's economy and spotlighting the University of Miami's course inspired by her branding and influence.

The Swift Effect

The Swift Economy

Taylor's presence has brought a new wave of attention to the NFL, attracting a fresh fanbase and transforming viewership patterns; examine the cultural impact of her game-day appearances, from increased TV ratings to boosted merchandise sales.

The Swift Effect on the NFL

From Taylor's Swifts strategic re-recording of albums to her genre shift from country to pop, we dive into how her bold moves have empowered artists and redefined what it means to take control in a male-dominated industry.

Breaking the Mold

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Celebrating the economic impact Taylor Swift's brand has on and off-stage; exploring how she has redefined business landscapes in music, fashion, sports, education and philanthropy, generating billions of dollars and influencing global markets.

S1 E3 | The Swift Economy