CNBC

Taylor Swift's influence goes beyond music; uncovering the economic and cultural ripples of her record-breaking tour.

The Swift Effect

The Swift Economy: From Cities to Community

Discovering how Taylor Swift redefined the music industry, from reclaiming her artistry through album re-recordings to boldly crossing genres.

Breaking the Mold: Taylor Swift's Power Play

Watch TV Networks, Shows and Movies | DIRECTV

pageProperties

The latest movies and must watch shows!

referenceIdentity

scrollToTop

tvGuideButtonPanel

Max with DIRECTV

The second season of The House of the Dragon premieres 6/16. Watch on the Max app, HBO Channels or On Demand.

Data/messaging rates may apply for app download/usage. Max subscription required.

Welcome to your ultimate entertainment destination. Watch Special Ops: Lioness and more, all in one network.

Watch exclusive original series and the best of Hollywood with iconic and new blockbusters—uncut and commercial-free.

MGM+ is a trademark of Metro-Goldwyn-Mayer Lion Corp. All copyrights, trademarks, and other intellectual property or proprietary rights are the property of their respective owners.

Watch visionary original series and hit movies like Power Book II: Ghost, John Wick: Chapter 4, and much more.

DtvEntertainmentCarousel

tvGuideSearchButton

Celebrating the economic impact Taylor Swift's brand has on and off-stage; exploring how she has redefined business landscapes in music, fashion, sports, education and philanthropy, generating billions of dollars and influencing global markets.

S1 | Breaking the Mold: Taylor Swift's Power Play