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Two sneaker companies become industry titans through a decades long battle for global dominance, as they unleash iconic footwear that will bring sneakers mainstream and make them part of the fabric of American culture.

The Mega-Brands That Built America

Sneaker Head-to-Head

A down-on-his-luck car salesman has the visionary idea to start the first rental car company in America, and when he joins forces with cab company owner John Hertz, they spread their revolutionary business across the country. But when WWII veteran Warren Avis starts his own rental car company, fierce competition between the two gives rise to a new industry with a $100 billion annual market.

Rentals to Riches

A game designer named Steve Jobs starts a personal computer company in his parents' garage on his way to bringing computers mainstream. But when he commissions the help of a software design company run by Bill Gates, it's the beginning of one of the biggest rivalries in the history of American industry.

Clash of the Computer Titans

In the 1950s, rival electronics companies aim to make music portable for the first time ever. What follows is a decades-long rivalry that prompts the creation of iconic products like the Pocket Radio, Cassette Tape, Walkman and the CD, alongside the rise of two of the biggest companies in the world.

Music on the Move

Two visionaries breathe new life into the hotel industry in America and the world by setting the modern standard for hospitality. Despite setbacks, economic downturns and international conflict, these rivals will stop at nothing to be number one.

Suite Dreams: Birth of the Modern Hotel

A small piece of plastic revolutionizes the world of commerce in the middle of the 20th century; Diners' Club, Bank of America and American Express race to change how people pay for everything, kicking off the $6 trillion dollar credit card industry.

Easy Money

A database software engineer is inspired to create a bigger, family-friendly video store, Blockbuster; an opening appears for two software executives in California to take on the media giant with their online subscription service, Netflix.

Internet Killed the Video Store

The technology battle among international telecommunications companies to produce the most popular cell phone, from flip phones to ringtones to text messaging; Blackberry combines the features of a computer with a cell phone to make a smartphone.

End of the Landlines

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The innovations, failures and incredible achievements of some of the most successful businesses in history, from megastores like Costco and Walmart to shipping giants like FedEx and UPS, that forever changed the way Americans live.

S2 E8 | Sneaker Head-to-Head