With 1-in-4 American consumers viewing free curated video services daily, DIRECTV is working hand-in-hand with programmers like A&E, Fox, Lionsgate, Scripps and others to distribute an compelling lineup of popular FAST (free ad-supported streaming TV) channels on MyFree DIRECTV.
Available channels include MovieSphere, Court TV, Fox Weather, El Rey Rebel, Dog Whisperer, Women’s Sports Network, and many more across popular genres including sports, food and travel, news, entertainment and comedy. The full lineup of FAST channels currently available can be found here.
DIRECTV will continue to grow the programming available to MyFree DIRECTV customers regularly, with multiple Freemantle channels expected to join the lineup before the end of 2024.
MyFree DIRECTV account creation is available on Roku today. New customers will also be able to sign up and watch across Amazon Fire, Android and Apple devices this week, as well as via the DIRECTV app.
“DIRECTV is excited to bring a successful history of premium content aggregation and an elevated user experience to free TV for the first time,” said Kent Rees, General Manager, MyFree DIRECTV. “The availability of MyFree DIRECTV is the building block of the future for us as we tap into an entirely new audience through this new freemium experience going beyond the traditional pay TV customer.”
MyFree DIRECTV delivers its subscribers a curated and personalized TV experience tailored to suit viewers’ interests and is built on the same premium experience on the DIRECTV app that is available to DIRECTV streaming customers today.
Introduced earlier this year, the Your TV experience combines a user’s selected favorites with their most watched content to immediately put personalized programming front and center from the moment the TV is turned on, something no other free content service offers.
In addition to providing viewers with greater choice and value, MyFree DIRECTV creates an avenue for advertisers to tap into the booming FAST market and maximize their ability to reach the right audience at the right time with a targeted, innovative and contextually-relevant approach.
“We are excited about the new audiences that MyFree DIRECTV unlocks for our advertising clients,” said Amy Leifer, chief advertising sales officer at DIRECTV Advertising. “Reaching viewers and delivering positive outcomes are what we do best. This launch marks another way that we are delivering innovative solutions that help move the needle for them.”
Also in the near future, DIRECTV plans to offer genre-based paid programming packages that deliver smaller lineups of relevant channels that will complement MyFree DIRECTV. This will provide consumers with the choice and flexibility to access affordable, personalized TV subscriptions with programming they enjoy at lower price points.
Learn more about MyFree DIRECTV and many of the available channels.
