Major League Soccer (MLS) is experiencing unprecedented growth in popularity in the U.S., making now the perfect time for bars and restaurants to capitalize on the expanding fanbase as it celebrates its 30th season. DIRECTV for BUSINESSSM is the national provider of MLS Season Pass for commercial establishments, allowing you to transform your venue into the destination for soccer fans and drive revenue.
The Game’s Popularity Surge
MLS is booming, with the number of people who have become soccer fans in the last five years increasing by 57% compared to the previous year and first-time fans up by a staggering 400%. MLS and Apple have surpassed 2 million global subscribers for MLS Season Pass.
This surge translates to packed stadiums and massive social media engagement. In 2024, MLS’s average attendance reached a league high of 23,194, and there were 400 million social interactions, a 230% increase from last season. Moreover, 84% of soccer fans watch at least one game per week. Also, 71% of fans who watch games at bars and restaurants view at least half of the games outside of their home, which provides a unique opportunity for venue owners.
MLS Season Pass: A Game Changer for Your Business
Attract More Customers
- Year-round Revenue: The MLS season spans nearly 10 months, providing consistent match-day excitement and revenue opportunities.
- Prime Viewing Times: MLS games are typically held on weekends, during the afternoon and early evening, encouraging extended visits.
- Increased Customer Dwell Time: With 90 minutes of continuous action, MLS games can keep customers seated longer, leading to more food and drink orders.
Gain a Competitive Edge
Offering MLS Season Pass can give your bar or restaurant a competitive edge, attracting soccer fans and setting you apart from establishments that don’t provide the same access. Ensuring customers never miss a match, highlighting soccer’s cultural impact, and expanding reach makes your venue a go-to destination for the growing soccer community.
How to Create a Winning Soccer Atmosphere
- Host game-day watch parties: Give fans a front-row seat to all the action.
- Enhance your space: Create an immersive environment with your favorite team’s colors, flags, and banners. Use the complimentary marketing kit included with your subscription to drive awareness and engage fans.
- Form fan clubs: Foster a sense of community and build a loyal customer base.
- Showcase major tournaments: Feature events like Leagues Cup and the MLS playoffs to keep fans engaged.
- Keep the in-season momentum going with Leagues Cup and MLS playoffs to keep fans engaged – both included with MLS Season Pass
Target the Growing Soccer Fan Demographic
Bars and Restaurants that target soccer fans have a significant opportunity to increase revenue and customer loyalty. By creating a welcoming and exciting atmosphere for soccer enthusiasts, your business can become the premier destination for watching MLS games!
Get MLS Season Pass Today!
Don’t miss the opportunity to capitalize on the rising popularity of MLS. Reach out to your DIRECTV for BUSINESS Authorized Dealer at 1.888-303-9117 to order the MLS Season Pass and turn your establishment into a soccer hub. Get more details.
Take advantage of the free preview on February 22– 23 and see the excitement MLS Season Pass can bring to your business.
