In July 2022, Hooters of America (HOA) recognized DIRECTV FOR BUSINESS as their Strategic Partner of the Year at their annual franchisee conference held at Harrah’s Lake Tahoe. This accolade was awarded in appreciation of DIRECTV’s role in enhancing the customer experience at Hooters locations through exceptional live sports programming and a robust, reliable infrastructure.
Bruce Skala, Chief Marketing Officer of Hooters of America, highlighted DIRECTV’s commitment to overcoming in-restaurant challenges, especially during the pandemic, and their relentless effort to provide live sports and entertainment to guests. The award acknowledged DIRECTV’s 24/7 responsiveness, their state-of-the-art COM3000 system, and significant technology and infrastructure investments that have enriched the dining experience.
The recognition celebrated the contributions of the entire DIRECTV FOR BUSINESS National Accounts team, including Brian Watkins, Valarie Maes, Martin Phillips, Ben Schlimm, Nadine Taylor, Judi Holley, Becky Adams, Mel Pipkin, and Mark Tibak.
Hooters of America, known for its iconic chicken wings and unique dining experience, continues to thrive with the support of strategic partners like DIRECTV FOR BUSINESS.
