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Shops & Services - Article

Smart Strategies for Shops & Services

Smart Strategies for Shops & Services
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THE SITUATION

Retail shop and service providers strive to create memorable moments for customers from the moment they enter. In the competitive landscape of retail, excellence in products or services alone doesn’t cut it. Businesses need to enhance the entire customer journey, offering a pause from their busy lives. As you focus on delivering top-tier service, DIRECTV steps in to engage and entertain your customers, elevating their experience and establishing loyalty.

BEST PRACTICES TO SWEEP UP MORE BUSINESS

With an annual growth rate of 4.75%, the beauty industry is quickly becoming increasingly competitive.1 Attracting regulars takes much more than a “regular” experience. To keep clients impressed during those visits and coming back, DIRECTV is a cut above. 

HOW DIRECTV

PUTS RETAIL AND SERVICES

AT THE FOREFRONT

Owners and managers in retail and service industry work hard to attract and retain customers, manage their teams and stay ahead in a world of trends and competition. DIRECTV steps in to take care of the entertainment, seamlessly fitting into the unique atmosphere of your shop or service, freeing you to concentrate on what you do best.

1. Build customer loyalty

PROBLEM

80% of customers consider switching to a competitor after experiencing poor service twice.1

SOLUTION

DIRECTV enhances the customer experience with a broad mix of popular programs and music channels, keeping pace with current trends in entertainment, news and music. Additionally, DIRECTV offers kid-friendly options, allowing customers to relax while their children are entertained, easing the need for childcare. By incorporating DIRECTV, you signal your business as a family-friendly destination, attracting a larger customer base.

2. Retain top talent

PROBLEM

Many service industries face high turnover rates, with workforce constantly moving in and out. The average employment duration in these businesses is approximately 3 to 5 years. This challenge isn’t unique to any one sector; across the United States, one-third of new hires will leave their job within the first 6 months.2

SOLUTION

Enhancing your business atmosphere with DIRECTV® programming can make a significant difference. The employee experience is far from dull when there are popular shows on every TV. Plus, letting employees tune into music channels can boost morale and help them find their rhythm during the workday.

3. Adapt to Evolving Trends

PROBLEM

Rapidly changing trends are reshaping industries, influencing consumer habits and cultural perceptions. As society and technology evolve, businesses must adapt to stay relevant.

SOLUTION

DIRECTV’s affordable packages provide access to the latest in pop culture and news, helping businesses stay current with trends and developments.

BOOSTING

THE CLIENT EXPERIENCE WITH DIRECTV

In retail and service sectors, great service matters. Providing premium TV for customers shows you’re serious about their satisfaction. With DIRECTV, businesses can upgrade their space with a high-quality, affordable feature.

Outshine the Competition

Stand out by offering something extra. A kid-friendly entertainment zone can make your business the go-to choice for families, giving you an edge over the competition.

Building Lasting Connections

Integrating DIRECTV into your business environment offers a unique value that resonates with customers, encouraging them to keep coming back.

Enhance the Atmosphere

Your brand’s atmosphere is crucial. With DIRECTV’s Music Choice® Premium, you can set the perfect tone for your space with continuous, commercial-free music.

 

THE NUMBERS DON’T LIE

Discover how DIRECTV transforms your shop or service3

  • 92% of business-viewing subscribers agree that adding DIRECTV to their business has been a good decision.
  • 85% of business-viewing subscribers rate their overall DIRECTV experience good, very good or excellent.
  • 86% of business-viewing subscribers that have DIRECTV for customers/patients rate DIRECTV good, very good or excellent for helping customers/patients pass the time.
  • 87% of business-viewing subscribers rate DIRECTV good, very good or excellent for ease of use.
  • 85% of business-viewing subscribers rate DIRECTV good, very good or excellent for providing reliable service.
  • 84% of business-viewing subscribers rate DIRECTV good, very good or excellent for programming that meets their business needs.
 
 

ELEVATING YOUR SPACE

WITH OPTIONAL ADD-ONS

Retail and service businesses looking to distinguish themselves can leap ahead of the competition with premium entertainment. DIRECTV presents a range of valuable add-on options to enhance your customers’ experience.

GAME ON

Upgrade your retail or service space with DIRECTV’s top sports packages. Enjoy NBA LEAGUE PASS®, MLB EXTRA INNINGS ®, NHL® CENTER ICE®, and get exclusive access to NFL SUNDAY TICKET, ESPN College Extra, and ESPN+ for Business, including PGA TOUR LIVE.

          

TV THAT SPEAKS THEIR LANGUAGE

With DIRECTV’s extensive international programming, your business can reach a wide audience, offering a variety of foreign-language packages and channels from across the globe.

 

MORE EVERYTHING

Businesses can go beyond the essentials with a higher-tier package that offers a bigger selection of channels for more news, sports and entertainment.

4 PLACES

DIRECTV MAKES A DIFFERENCE
  1. Make the wait feel shorter in the reception area
  2. Liven up the atmosphere throughout your retail space
  3. Bring more good times into the break room
  4. Stay connected in private offices

   

1. https://blog.hubspot.com/service/customer-service-stats

2. https://getreach.ai/minimizing-stylist-turnover/

3. 2023 DIRECTV for BusinessSM Leader in Sports Marketing Claims Guidelines