Annual “DIRECTV Day” Honors Company Milestone with DIRECTV PERKS Giveaways, Volunteer Events and Activations Benefiting DIRECTV Nonprofit Partners Across the Country
DIRECTV, an industry leader in content, service, and customer satisfaction with three decades of experience in sports and entertainment, is celebrating 30 years on June 17, also known as “DIRECTV Day.” To commemorate this milestone birthday, DIRECTV is offering something sweet for DIRECTV PERKS members while encouraging employees to engage in a month full of philanthropic service, consisting of volunteer events, employee engagement activities, and other community activations.
DIRECTV Day honors the sale of the first DIRECTV system in Jackson, Mississippi on June 17, 1994, as a direct challenge to the various regional cable operators prevalent in the early 1990s. Just as DIRECTV disrupted the pay-TV industry 30 years ago by bringing together the best in entertainment and sports for customers nationwide using the latest advancements in technology, the company is doing it again with satellite-free TV and super aggregation capabilities.
“DIRECTV Day is a celebration of our company’s past, present, and future, and there is no better way for us to celebrate than by inviting our loyal customers to the party and by volunteering our time in the communities that our employees and customers call home,” said Jon Greer, head of communications & community at DIRECTV. “We are proud to celebrate the first 30 years and look ahead to the future by spending time in our communities with our partners at Ronald McDonald House Charities and other important nonprofit organizations across the country.”
To honor DIRECTV customers and continue celebrating the content juggernaut turning 30, DIRECTV PERKS – the recently launched exclusive loyalty program – is rewarding customers with ice cream and movie rentals. Throughout the month of June, PERKS members can win one of 50 daily $5 Baskin Robbins gift cards by simply logging in for a chance to win. Furthermore, for three days beginning on June 17 – DIRECTV DAY – PERKS members can enjoy a movie rental for only 30 tokens, discounted from 250, while supplies last. The rental allows those PERKS members to rent a move over the next 30 days with a value of up to $5.99 that will be applied within two bill cycles. To date, since the program launched earlier this year, almost 5 million tokens have been redeemed showcasing DIRECTV customer loyalty to the PERKS program and setting them apart from competitors in the highly competitive space.
DIRECTV Employees are also getting in on the DIRECTV Day action with a significant presence at more than 35 volunteer opportunities and nearly 100 total celebration events spanning North America, including activities at its home in El Segundo as well as in Atlanta, Chicago, Dallas, Houston, Puerto Rico, and Canada.
The volunteer opportunities will benefit a variety of charitable organizations—including DIRECTV’s national strategic nonprofit partner, Ronald McDonald House Charities (RMHC), which receives meals, supplies, gifts, and other instrumental services.
DIRECTV volunteers across the country will be preparing meals for RMHC families and prepping supply bags for local Ronald McDonald House chapters, putting together care packages for the unhoused, writing words of encouragement, collecting donations for snack, hygiene, and activity kits, and more.
In addition to donating their time and resources, DIRECTV will also be hosting employee celebrations in select locations throughout the country. The celebrations will bring members of the DIRECTV community together in person to celebrate 30 years of service with food trucks, BBQs, giveaways, fundraisers, and other celebratory activities.
To learn more about DIRECTV and follow along with the DIRECTV Day activities, visit DIRECTV Insider.
