DIRECTV is excited to launch a brand-new campaign featuring Adamari López as our new Hispanic Brand Ambassador. As a beloved actress and television host, she’s become one of the most influential figures in the Spanish-speaking community. The new campaign will launch on November 27 and will help better connect the Hispanic community to DIRECTV’s Spanish programming. Learn more about Adamari and her role as our Hispanic Brand Ambassador.
Who is Adamari López?
Adamari López is a Puerto Rican television host, telenovela star and media personality. She’s become one of the most recognized and versatile figures in Spanish-language television. López was a child actor and got her start on the telenovela Cristina Bazán. Since then, she’s gone on to star in many other telenovelas, including Sin Ti in 1997, Camila in 1998, Amigas y Rivales in 2001, Gata Salvaje in 2002 and Mujer de Madera in 2004.
In addition to her work as an award-winning actress, López became a household name as the TV host on Telemundo’s long-running morning show, Hoy Día. She has also appeared on popular reality shows like Mira Quién Baila on Univision and has a large social media following with 9 million Instagram followers, where she promotes health and wellness.
Why Adamari López is a Great Fit For DIRECTV’s Hispanic Brand Ambassador
López is a trusted media personality with deep connections with the Spanish-speaking community, making her the ideal person to be DIRECTV’s Hispanic Brand Ambassador. She is fluent in both English and Spanish and is a media partner who can connect with people in both the U.S. and Latin America. Adamari’s followers have been watching her on TV since the 90s in everything from telenovelas to reality TV to talk shows, and she has fans from many different age groups and generations.
Over the years, she’s become an authority on pop culture within the Hispanic community and is known for the way she masterfully adapts to different audiences and industry trends. Adamari has already done some successful media partnerships and she was chosen by Oprah Winfrey to be the Latina ambassador for Weight Watchers.
As DIRECTV’s Hispanic Brand Ambassador, Adamari will star in this year’s Hispanic TV spot, which airs starting November 27, 2024. She will also be the face of the DIRECTV En Español packages and will promote DIRECTV’s GET MÁS WITH ÓPTIMO MÁSTM campaign, which features Spanish-language programming from 15 countries. This package provides viewers with the best of both Spanish-and-English-language programming and features 100+ live TV channels with 55+ channels in Spanish and 40+ in English.
Learn more about our ÓPTIMO MÁSTM package.
What’s On The Horizon for Adamari López
In addition to working with DIRECTV she is currently starring in the following shows:
‘Desiguales’
In this afternoon talk show, Adamari is one of five women of different cultures and generations who provide their perspectives on current affairs. Watch Desiguales Monday through Friday on Univision at 3 p.m. ET.
‘¿Quién Caerá?’
Adamari is the host of the popular game show ¿Quién Caerá?, making her the first female game show host on a Spanish-language TV show in the U.S. The show’s second season premiered on October 28, and is on Monday through Friday at 7 p.m. ET on UniMás.
In addition to these two shows, Adamari is also a successful entrepreneur and creator of the jewelry brand AxA by Adamari Lopez. This online boutique was inspired by her daughter Alaia. You can watch videos of her and her daughter promoting the brand on her Instagram @axabyadamari.
Five Facts About Adamari López
Get to know more about Adamari López with these impressive facts:
- Adamari López started acting at just six years old on the Puerto Rican telenovela Cristina Bazán.
- She holds a B.A. in communications from the University of the Sacred Heart.
- López hosted the Telemundo morning show Hoy Día for 11 years.
- She is a talented dancer and was the winner of Mira Quién Baila in 2011, which is the Spanish equivalent of Dancing with the Stars.
- López is a breast cancer survivor and has used her experience to speak out as a spokesperson for breast cancer awareness.
Get Más with DIRECTV
DIRECTV offers the best of both worlds when it comes to Spanish-and-English-language programming. Whether you’re looking to cheer on your favorite sports teams on TUDN indulge in drama-filled telenovelas or watch your favorite Spanish movies and TV shows, you can experience it all with DIRECTV. Explore our Spanish-language packages today!
Don’t have DIRECTV? Let’s change that!
Frequently Asked Questions
Who is DIRECTV’s Hispanic Brand Ambassador?
Spanish morning show host and telenovela star Adamari López is the Hispanic Brand Ambassador for DIRECTV.
What is Adamari López known for?
Adamari López is known for her work as an award-winning telenovela star and as the morning show host of Hoy Día. She is also an advocate for health and wellness, specifically breast cancer awareness.
